Purple Power for Your Smile

Unpore neutralizes yellow tones for an instant brighter look. Gentle for daily use.

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Instantly Brighter, Everyday Fresh

Violet pigments neutralize yellow tones on contact so your smile looks whiter after the first brush. Gentle, peroxide-free, and safe for daily use with a fresh mint finish.

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Loved By 6,000+

“My teeth looked brighter after one brush and there was zero sensitivity. My breath stays fresh and I finally feel confident in photos.”

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Powered by Science-Backed Ingredients

Violet color-correctors balance yellow. Low-abrasion cleaners lift surface stains. A 7 probiotic blend supports gum health and fresh breath. Fluoride-free and enamel-safe.

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Whitening That Fits Your Routine

Color correction for your smile with instant lift, long lasting freshness, and gentle gum support.

Ingredients That Make The Difference

Hydrated silica and microcrystalline cellulose lift surface stains without scratching enamel, xylitol supports a healthy oral pH, and a 7-strain probiotic blend helps balance oral microflora for healthier gums and fresher breath. Menthol finishes with a clean, long-lasting mint taste.

Why You'll Love It

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    Instantly Brighter Smile

    Purple pigments cancel yellow on contact so your teeth look whiter after one brush.

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    Fresh, Clean Breath

    Minty finish with probiotic support helps keep breath fresh and your mouth balanced.

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    Gentle on Enamel

    Peroxide-free and low abrasion for sensitive teeth. Safe for everyday use.

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    Easy Daily Routine

    Brush like normal to neutralize yellow tones and lift surface stains without extra steps.

    Frequently Asked Questions!

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    Is it safe for enamel and sensitive teeth?

    A: Yes. The formula uses gentle violet pigments and is peroxide-free, so it brightens without harsh bleaching. It’s designed for daily use and most people with sensitivity do well with it.

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    Will the purple color stain my teeth or mouth?

    A: No. The violet pigments don’t stain enamel. You may see a light temporary tint on the tongue or foam that rinses away with water.

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    How fast will I see results and how long do they last?

    A: You’ll notice an instant brightening effect right after brushing as purple neutralizes yellow tones. Maintain the look with consistent daily use; deep, set-in stains still benefit from regular dental cleanings.

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    Does this replace my regular toothpaste? Does it have fluoride?

    A: Use it as your daily toothpaste. It’s fluoride-free; if you prefer fluoride for cavity protection, you can pair it with a fluoride rinse or alternate with a fluoride toothpaste as advised by your dentist.

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    Can I use it with braces, aligners, or retainers?

    A: Yes. It’s safe to brush with while wearing braces or aligners. If you use removable aligners or retainers, brush and rinse your mouth thoroughly first, then reinsert. Do not soak appliances in the toothpaste.

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    What does it taste like and does the purple leave an aftertaste?

    A: It has a clean mint flavor. The purple tint is only in the foam and rinses away completely, leaving fresh breath with no lingering color.